What is search engine optimization?
Search engine optimization, the task and the goal are to provide search engines with more and better information about their web presence so that they understand their content and purpose better and then in search engine results – Search Engine Results Pages (SERP), ahead or display in first position.
The goal is to improve the ranking of your website on search engines or your position in search engine results.
Because search engine users are always looking for quick information. Users are only interested in the first search results on the first page. The rest, i.e. everything from the second or third page of results, falls through or receives little attention.
The technical optimization of a website for search engines, especially the optimization of the source code or texts, is often not addressed or underestimated by many.
The algorithms that Google (but also other search engines like Bing, Safari, Ecosia and others ..) use to determine the ranking of websites are extremely dynamic and change constantly, sometimes even several times a day or weekly.